As a Public Relations Manager, you will oversee activities designed to create or maintain a favourable public image or raise issue awareness for a company or client.
Responsabilities
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.