As a Digital Marketer, you will drive growth through acquisition, retention, conversion and virality of the company’s performance marketing.
Responsabilities
Responsible for digital marketing traffic driving initiatives across both performance and digital brand activations; PPC, SEO/SEM, affiliates, CRM, paid and owned social and digital display.
Lead and execute the digital marketing strategy in line with the wider brand and commercial strategy
Manage channel optimisations to drive cost efficient channel performance
Implement a regular reporting structure to evaluate ROAS / KPIs on a weekly / monthly / quarterly basis vs targets
Understand the rapidly changing digital landscape, being highly aware of market knowledge, performance and innovative marketing activities to improve performance.
