As a Market Research Analyst, you will research market conditions in local, regional or national areas, or gather information to determine the potential sales of a product or service, or create a marketing campaign.
May gather information on competitors, prices, sales, and methods of marketing and distribution.
Collect and analyse data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.